
Art & Copy
★ 6.9 · 2009 · 89m · Documentary
The personal odysseys of some of the most influential advertising visionaries of all time and the stories behind their campaigns.
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More info →Behind the Screens, Hollywood Goes Hypercommercial
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Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.
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This subversive documentary unpacks the tricks brands use to keep their customers consuming — and the real impact they have on our lives and the world.
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Pitch People
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The art of the "pitch" and its role in society, as told by many of the pitch industry's greatest salesmen, including Arnold Morris, Sandy Mason, Lester Morris, Wally Nash and Ed McMahon as well as a look at the Popeil family.
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