The Fortune
1928 · Documentary
An efficient means of becoming rich in Belgrade? The Vasic Brothers lottery! This advertising film was shot in 1928.
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Adland
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TVTV turns its critical eye to the world of advertising in Adland, subtitled Where Commercials Come From. Focusing on the reality behind the image, and specifically on the strategies of Madison Avenue, they interview prominent 1970s admen such as George Lois and Jerry Della Femina. They also go behind the scenes of commercial shoots, where such figures as Ronald McDonald and the precocious child actor Mason Reese are put through grinding routines, only to reveal themselves as jaded pros off-camera. In this clear-eyed look at the manipulation inherent in advertising, the TVTV crew meets its match in the relentless cynicism and masculine braggadocio of the seasoned admen; ultimately, TVTV conveys respect for the savvy and skills of these shrewd veterans.
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A collection of European T.V. commercials directed by a variety of well-known directors from across Europe and the U.S. Compiled and produced by Jean-Marie Boursicot.
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